Mohan Gowda
Notes from the last decade
Things I have written about where digital marketing was going, and where it is going next.
AI Doesn't Replace Marketers. It Replaces the Busywork.
Every founder is asking whether AI will replace their marketing team. Wrong question. Ask which 60% of the work should never have been manual.
Content: The Primary Factor in Digital Marketing
Traditional marketing moves you physically. The digital world runs on content, and content is what search engines actually reward.
COVID-19: A Springboard to Digital Marketing
Cost-cutting kills new hires, new plans, new set-ups. What survives is whatever pumps revenue fastest. In 2020, that was digital.
